Tennis needs Serena Williams as much as she needs them

Cute t-shirt! Serena Williams has a sense of humor during a press conference after winning the Ladies Singles title. photo: yourcelebritystuff

On Saturday, tennis star Serena Williams dumped Denmark’s Caroline Wozniacki 8-6. The exhibition match was played in Bridgetown Barbados as a fund raiser.

On Sunday Williams teamed up with American Jeff Tarango against World No.4 Wozniacki and local Haydn Lewis who won 8-6. The event was put on as an exhibition to raise money for local tennis.

Yesterday’s record fine of $82,500 against Williams for her outburst at the US Open is about all they could do.

How many tickets does today’s hottest tennis star sell? How much does Serena Williams impact TV ratings and advertising revenues for tennis?

Plenty. Williams is a star, a top athlete with celebrity status that the media and public love.

She is obviously photogenic. Celebrities know how to capture the public’s attention and Serena has it.

Whether she will be able to walk the fine line been outrageous behaviour and more sanctions only time will tell. (with story from Stabrook News)