Ad agency aims Prius C for City advertising at Millennials

Toyota has just released a “City” version of its highly efficient hybrid, the Prius C.

A series of unique television spots use Hasbro’s Game of Life as a theme to get the attention of the under 35-year old consumers.

Tie in’s on YouTube and Hulu will present interested buyers with game-like scenarios in deciding which model and color to pick.

The Prius C is rated at 53 MPG, the highest non-electric rating, and retails for a base price of $18,950. The base model, called Prius C One, is a well-equipped version that includes several items that will appeal to people with mobile computing such as

The Prius C Three adds the ultra cool Display Audio with Navigation and Bing-enabled Entune™ for $21,635.

It’s hard to know if anyone wants their smartphone embedded in the car. Smartphones get replaced every 2-3 years for the latest model while cars have a life of 5-10 years. The base connectivity is probably all most people need. However, we are attracted to gizmos and the upgraded information screen on our Prius was a selling point to upgrade.

Through some trick of auto engineering the Prius C has 2 cubic feet more storage than the Prius. At 157.3 inches long, 56.9 high, and 66.7 wide, the Prius C comes in almost 20″ shorter and more appropriate for urban parking that the larger Prius (176.4″ L, 58.7″ H, and 68.7″ W)

Despite the Canadian dollar advantage, the Prius C will cost slightly more north of the 48th parallel – $20,950 for the Prius C One to $25,340 for the “Premium Package.”

Toyota now has three Prius hybrid model families – Prius, Prius V and Prius C. Each one is the most fuel efficient car in its class.

And the Prius is fun to drive, speaking from personal experience.