Half the price of an iPad the Kindle Fire is a storefront for Amazon.com

Chart courtesy of The Verge

Price matters and the $299 Kindle Fire will sell like hotcakes.

Amazon.com Kindle Fire (photo Engadget)

That is essential the same price point that HP used to sell its discontinued tablet. The HP TouchPad sold out in hours with HP promising to build more to meet demand.

The Kindle Fire will build on Kindle’s leadership in the ebook market while adding more storefront features and an Android interface.

The tablet market just got more interesting for consumers this Christmas.

Apple is now up against the most successful internet sales organization in the world with Amazon.com.

Amazon.com is so go at what they do, they sub-contract their storefront and cloud services for others.

For more on the Kindle, see the official site. Available November 15, 2011 for pre-order now.