“Beyond the Label” $4 million campaign aimed at employers and work environment

A new national US ad campaign pokes light fun at stereotypical images of people with disabilities. The point of the multi-media campaign is that everybody is different.

The ads get beyond the “pity them” or hit you on the head stories about ADA fines if you don’t.

Diversity in culture is not something new but the stigma attached to wheelchairs, white canes and developmental disabilities runs deep within mainstream culture.

Ask yourself – when was the last time the person with the disability was given a leading role in a TV show or movie and he/she wasn’t a grouch, bitter or the mail boy?

Could work who knows? It’s a new approach to get people beyond prejudices and hive mentality. Check out their website Think Beyond the Label

In an amazing bit of hubris, the NY Times claimed copyright on the ad in this story, which came from Think Beyond the Label. Great way to start a public service campaign. I know they are going bankrupt but that’s just plain silly.