Dan Frommer Jun. 8, 2009, The Silicon Valley Insider
Apple’s (AAPL) new iPhone 3G S, announced today, doesn’t look much different than the iPhone 3G that Apple announced a year ago. But it doesn’t need to. It’s what’s inside that counts, and what puts it further ahead of competitors, including Palm’s recently released Pre.
For instance, many phones offer video recording. But how many phones have incredible, free, simple, built-in editing tools? And yes, many of Apple’s rivals have offered voice dialing for years. But do other phones let you ask what song is playing — or tell it to switch to a different album?
This isn’t about a list of features or specs. It’s about getting people to do things with their phones that they’ve never done before. (And millions of people — not just nerdy early adopters like us.)
The first iPhone got people to use the Web, music, and video much more on their iPhones than any other phone. The iPhone 3G did that for mobile apps and location-based features. Now Apple is making video and voice controls something that normal people can get behind. (And we can only imagine what kind of neat accessories are going to start rolling out now that third-party devices can talk to the iPhone.)
The competition is nowhere in sight.
NJN Editor – the product cycle for Apple is typical of a market leader that maintains its lead by re-inventing the product on at least an annual basis. HP did that initially with the HP LaserJet. Once the printer caught on with the market, HP began the annual introduction of new models with better and faster features that made the current products almost obsolete. Competitors had a moving target to attack and HP walked away with the lion’s share of the market.
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