Start with infomercial, add a beat, Autotune and imagination
By Stephen Pate, NJN Network, Charlottetown, Prince Edward Island, Canada, May 6, 2009 with story from guardian.co.uk and suggestion from TechDirt
httpv://www.youtube.com/watch?v=UWRyj5cHIQA
That swine flu ain’t got nothin’ on Rap Chop. If you haven’t seen Rap Chop, you should. Click Read the rest of this entry and just click it. The video will play while you read the story.
It’s a cool rap… no a silly infomercial for another device to clutter our kitchens.
Take one over hyped infomercial. Add a good beat from Beatscape or some other beat program. Autotune the voice to make it sing – that is a trick. Cut the thing to the beat. You’ve got a 1 million viewer hit on YouTube.
That’s viral.
There is even a shorter variant You’re gonna love my nuts that proves computers don’t substitute for creativity.
Don’t blame me if you order a Slap Chop. They might work if you’ve lost all your teeth.
Guardian Viral Video Chart: Why you need a Slap Chop, and becoming a superhero
I want a Slap Chop! This really is shopping channel TV at its best, even if not exactly how the marketing god intended
Rap Chop is a remix of the Slap Chop product demo, and by the end I really was starting to think about how good it would be for sandwich fillings and stir-fries. Keep an eye out for the over-the-shoulder chuck – it’s really rather smooth.
Let’s be clear that you’d have to come up with something extremely special to top the epic Cillit Bang remix – it has that glorious end-of-Hastings pier beats nostalgia, and anyway – “Look what it does to a penny!” – but this was a valiant effort.
There’s an entertaining interpretation of President Obama’s budget cuts proposal, an eco pizza box and (and this might be hard to comprehend for those of us that don’t eat chicken) some branches of Popeyes in New York state ran out of chicken. “I was trying to feed my family!” complained one disgruntled would-be punter. Maybe try feeding them something that isn’t rancid?
Lastly, Cincinnati has its own super-hero – a 21 year-old who calls himself the Shadow Hare who wants to clean up the city with the help of his variously masked and caped friends, bless him. He’s not alone – there are vigilante crime fighters popping up all over the US, all with treacherously bad Lycra outfits and clearly severe comic novel habits.
If your wings are like a shield of steel, you can sign up to become your own local superhero at WorldSuperheroRegistry.com. Do let us know how you get on…
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