New marketing in music
BBC with story suggestion from TechDirt
Coldplay are to give away a free CD at every remaining live show in 2009, the band have announced.
Starting with the group’s first North American tour date in Florida on 15 May, fans will be given a copy of nine-track album LeftRightLeftRightLeft.
The band said the giveaway was meant as a “recession-busting mark of gratitude” to their fans for supporting them.
LeftRightLeftRightLeft will also be made available as a free download on Coldplay’s website from 15 May.
“Playing live is what we love. This album is a thank you to our fans – the people who give us a reason to do it and make it happen,” the band said on its website.
The album was recorded over the past year in various cities around the world on Coldplay’s Viva La Vida tour.
Tracks on the CD include Clocks, Viva La Vida and Fix You.
Coldplay will finish up their tour in the UK with two dates at London’s Wembley Stadium in September.
The album will not be given away at festival shows.
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