Google is collecting your private information

From EEF

GOOGLE launched a behavioral targeting ad program this week, which it calls “interest-based advertising.” EFF is concerned about behavioral targeting, because it means that information about how you use the web is collected, stored and associated with a cookie on your browser, which can track you across different websites and online services.

The program’s original opt-out option — using cookies to opt-out of tracking cookies — was not adequate, because the very users who care most about privacy are the ones most likely to delete cookies, thus removing them from the opt-out protection. We worked with Google to seek a new solution, and the result is the Advertising Cookie Opt-Out Plug-in, which allows users to keep their opt-out status for a particular browser even when they clear all cookies. If you are a user who shares our concerns about privacy, we encourage you to opt-out of tracking by downloading the plug-in and keep regularly deleting your cookies.

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