Bell Found Lying Over ‘Fastest Network’ Ad Claim

Though telco won’t recognize ruling, keeps running ad...
08:48AM Wednesday Jan 21 2009 by Karl Bode dslreports.com
Tipped by MacGyver

Users in our Bell Canada forum note that the Canadian telco has had their wrist slapped by Advertising Standards Canada (ASC), the Canadian advertising industry’s national self-regulatory body. According to the Toronto Star (via P2PNet), Rogers Wireless is disputing a Bell Canada ad claiming Bell has the “the fastest … network across North America.” The ASC found the claim to be false, but Bell Canada ignored the ruling and continued to run the advertisement, because they don’t recognize the organization as legitimate. The U.S. has their own occasionally useless advertising self-regulation operation that is frequently ignored as well — yet carriers like AT&T and Verizon want a similar system created to oversee user privacy and behavioral advertising.