PEI Easter Seals is a long-running charity drive that needs to change.
Easter Seals has been running on PEI for more than 50 years. It’s like old idea who’s time has come. It could be a decent way to raise money but as it sits the campaign is seriously flawed.
The Easter Seals Ambassador job is emotionally abusive for the child with a disability. After three months of attention from CBC and Rotarians, the child is dropped like a stone. For a child with a learning disability, or most children, it leaves them hurt and confused. Other Provinces have acknowledged this. Ontario no longer uses under-age children for the role.