Faced with sharply declining advertising revenue for both print and online newspapers, papers are trying to entice free readers to pay up for the news. It works partially: old people will pay anything to keep their news habit but young readers have already left the barn.
From Rupert Murdoch to the 25 local newspapers in the Quebec based Transcontinental chain, newspapers are struggling to survive the double whammy of the digital world and young readers who don’t give a flying fig about reading a paper.
Paywalls, charging for online access, is a temporary fix for the huge decline in newspaper subscription and advertising revenue.
The long-term survival of newspapers is in doubt. Continue reading







