77 million Americans are about to retire, many of them with disabilities, and they want to spend and get their way

Boomer rock stars (illustatration Next 50 magazine)
Unlike no other generation of retirees in history, Baby Boomers are 4 months away from retirement and about to drive the market one more time.
77 million Americans are in the group that were born after World War II and 1964. They created the 60s decade of protest and change, the stock market booms of the 80s, 90s and 00s.
Baby Boomers defined every major market except the current fascination with the youth market by Madison Avenue.
However unlike Gen X and Gen Y, Baby Boomers have accumulated the greatest wealth of any period in history. And they are about to change their priorities and the priorities of Madison Avenue.
And we aren’t willing to sit back and take anything. I retired at 50 years old ready to take on my next challenge. Since then I’ve started a rock band, built a home studio and began a budding career as a singer songwriter while publishing this blog.
We’re not taking it any more.
USA Today reports “The baby boomers’ spending is growing by leaps and bounds, outpacing the younger generations. For example, spending by U.S. consumers age 50 and older jumped 45 percent over the past decade, while spending of those younger than 50 rose just 6 percent during the same time.” Continue reading →