Mumford and Sons and Bruno Mars – Sales and Social Media Grammy Winners

Mumford and Sons saw their sales go up but Bruno Mars got more social media heat from Grammy Award Show

By Stephen Pate – Mumford and Sons CD “Babel” is the big winner of the Grammys with a sales increase of more than 50% according to Soundscan and 394% for the song “I Will Wait” on 7Digital.

In social media, NextBigSound reported that Bruno Mars saw the biggest increase with 125K Twitter new followers and 1.7 million new YouTube views from February 8-10.

Bruno Mars was the first artist Sunday night to get everyone off their seats dancing with his tribute to Bob Marley, along with Sting, Rihanna, Damien and Ziggy Marley.

“Locked Out Of Heaven”, “Walking on the Moon” and “Could You Be Loved” Bob Marley Tribute with Bruno Mars, Sting, Rihanna, Damien and Ziggy Marley

I knew halfway through Bruno Mars set that he was the hottest “rock” act of the night.

Why do rock and roll artists insist of boring audiences at award shows. The same thing happens every year. Lots of turgid serious performances from people who are supposed to get you up and grooving to the music. See Foo Fighters clean up at Grammy 2012 with Walk video

Check out Bruno Mars social media chart after the Grammy’s. He was the hot hashtag.

Bruno Mars takes big jump in social media (Next Big Sound)

Bruno Mars didn’t win an Award but like many artists, the buzz from his performance might be worth more.

Other winners in social media attention were The Lumineers, Alabama Shakes, Frank Ocean and fun.

Sales increases post Grammy Awards

Everybody has the own chart but I like to check out iTunes and Amazon.com for what’s hot in music, since they sell more than 80% of the digital music.

On Amazon.com, the top sellers are –

Also strong on Amazon.com are – 

• #6 – El Camino – The Black Keys,
• #7 – Unorthodox Jukebox – Bruno Mars 
• #8 – 21 – Adele 
• #9 – Boys & Girls – Alabama Shakes 
• #10 – Sigh No More – Mumford and Sons.

On iTunes, Mumford and Sons dominate with 3 of the top 10 selling CD downloads.

1. The 20/20 – Justin Timberlake
2. Babel – Mumford and Sons
3. Babel Deluxe – Mumford and Sons
4. The Lumineers
5. 2013 Grammy – various artists
6. Temper Temper – Bullet for My Valentine
7. El Camino – The Black Keys
8. Boys and Girls – Alabama Shakes
9. Sigh No More – Mumford and Sons

See also Billboard – Grammys Spur Early Sales Gains for Mumford and Sons. Lumineers, Frank Ocean.