Samsung Android marketing war exploits anti-Apple sentiment

Customers benefit from choice, price discounts and widespread availability

Amazon.com discounts Samsung Captivate to $0.01

Buy a new Samsung Captivate Android Phone (AT&T) with a new AT&T service plan and the phone is just one cent.

Get the T Mobile version Samsung Vibrant Android Phone (T-Mobile) of the phone for $50.

The same discounting strategy worked for T Mobile when it offered two HTC Android phones for the price of one. Double up – buy one get one free

Android phones are everywhere and Samsung is working hard with deals, product variety, retail display space, internet marketing, and the whole array of Facebook Twitter presence. It’s working: they have shipped 1 million phones since releasing the Android Galaxy series of smart phones a month ago.

‘”No question there is an anti-Apple, pro-Android movement afoot,” said Jack Gold, principal analyst at J.Gold Associates. “It’s not just about price. It’s also about having an open alternative with much less dictatorial control of what the user can do with the device.” Gold said he expects that sales of Android devices from all manufacturers will surpass Apple iPhone sales by 2011. Gartner analysts have said the same thing.’ ComputerWorld

The closed shop at Apple puts people off. They get blocked from doing what they want. While tens millions of people agree with Apple, a closed strategy has never won the marketing battle to dominate.  Continue reading