Survey Burst Media

Sports Fans Get More News Online Than From Any Other Source

From MediaPost - Sorry, SportsCenter — Consumers now consider the Web to be their primary source for sports news and information, according to new research from ad network Burst Media.

For both men and women — 36.1% and 32.7%, respectively — the Web is the go-to for sports news, which is followed by local TV programming — 23.7% — national TV networks — 15.1% — local newspapers — 6.7% — national newspapers — 3.6% — and sports radio — 2.9%.

What’s more, among the key age segments of 18-24 years and 25-34 years, the Internet far outweighs both local and national TV coverage as the primary source of sports news and information, according to a survey administered earlier this month to over 2,200 adults 18 years and older. Not surprisingly, adults 55 years and over still turn to local TV news over the Internet. Among all respondents, sports content is in demand regardless of which media is cited as their primary source.

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