Alert, Connect, Sell: Releasing Get Busy Committee

Ian Rogers details how the management team of GBC (Get Busy Committee) planned and executed the launch of True Loves and False Idols.

As everybody knows, the old business model for bands is dead. Signing with a label is not the golden handshake. It could likely be the end of the band within one year.

Bands that take control and use social media and the Internet to market are making money, maybe not gazillions like U2 and Guns and Roses. Those days of mega bands and mega money are over, as in gone.

Fistfulayen with suggestion from Bob Lefsetz.